I recently decided to develop applications for the iphone. I needed a new email id for development purposes. The obvious places where you get one are – yahoo, gmail and hotmail. I already have a gmail account. But, Gmail is terribly slow in my wireless 2g connection. I chose hotmail as its the fastest mail provider among the big3. I was lucky to also get the email id I wished. Good start, woohoo! The email id I desired was so easily available???
I am gonna list out the strange things I saw after signing up with hotmail. It made realize that an alternative world exists online apart from almost flawless facebook, google.
Hotmail has good, fast and well designed inbox
Hotmail is defenitely good folks. Despite the lack of labels, I like hotmail. Hotmail feels fast, preview page loads messages faster, the design and fonts are good. The next step was to integrate hotmail with thunderbird. Soon I started realizing the difficulty in using hotmail. Integrating my old gmail account and thunderbird was a breeze. Google has clear instructions for it. But, hotmail needed a software. I got frustrated and searched online for easier solutions.
Hotmail’s sad state in google search results
I searched hotmail and got this : @-o?
What were my search results – Hotmail is still a few years old in google. It has only 2mb storage?????????? Hotmail’s 2mb storage was increased around 4years ago. Today Hotmail.com login page clearly specifies hotmail has 5gb storage. Why is the google page still saying 2mb? I cant open the cached page that shows when the page was spidered. Thanks to google for revolutionizing email, I use around 172mb in my gmail account. Hundreds of newsletters are stored in my mail account. People have a need for more storage.
The second address is microsoft.com/isapi/redir…. Do not have redirect urls without any description of the webpage. What do I know about the page if I only see a page titled “Free hotmail”.
The third and fifth address become even more annoying. MSN and live. Google has managed to produce results that contain all brands MS used in its history. Despite microsoft’s admission that MSN was a failed branding attempt, MSN is popular. If MSN is a failure, kill it completely. Then rebrand everything as Live. God knows why, Microsoft is still living with many brands online.
The sixth address is “Microsoft breaks hotmail for linux users?” Thats great!
Well, the fact is Microsoft has a completely dead online venture. Google has successfully given useless results for hotmail.
Comparison of the bias
Lets see what we get when we search yahoomail and gmail in google. Google search results bring pages that say Yahoo mail is the best email and is also the smartest email! Google calls Gmail is easy and effective!!!!!!!!!
I can definitely call this is a bias. I dont know if google has manually changed the results. Or has it? Lets see how hotmail fairs in other search engines.
Only a live search for hotmail shows the correct results. Only windows live comes in the searches. A yahoo search is not very bad. But, I still have 2brands – Live and MSN. Thats kind of, okay until you call hotmail as outdated.
I am getting a bit curious. Is Google intentionally trying to kill MS? Now, I go and search for internet explorer.
It displays only internet explorer 7. There is zero buzz about internet explorer 8. It would have been a little fair to have atleast one article about the features in internet explorer 8. There is a paid ad on top. Its an ad for IE7 from google. It says – “Faster & more secure browsing. Get the new IE7 customized by Google.” Customized by google is no big thing. Its just adding google as default search in IE7. Google is completely aware that IE7 is the most popular browser. This could be one of the most effecient ways to market google to the masses. The word secure and faster belong to Microsoft. Google just added itself as a default search engine and calling it customized.
I still manage to login to my hotmail account. The interface is good. There is only ad on the right side. Its a banner, not a text ad. Its an ad for “Jataka tales”. Its an ad for fables. Hialrious! I have no idea what I can do with children books.
The magnitude of the problem
There are currently 89,683 searches a day for the term hotmail (according to digitalpoint wordtracker analysis). Thats almost 33million searches a year. Considering only 10% of the searches are from unique users new online. Thats 3.3million users every year fooled hotmail has only 2mb!!!
The search results may not be very relevant to the US. The new internet growth is coming from places like India, China and Brazil. The consumers may not be sophisticated enough to search and find out the truth. They will be impatient and may walk away from hotmail if they are confronted with many brands with 2mb storage. Its time to correct some google results.
What happened to my IMAP? I am now using izymail.com for accessing hotmail in thunderbird. It works as good as gmail IMAP. I am unhappy about giving my login details to another site. I forgot after I use it for 2 or 3days. But, I continue to have a bad impression on hotmail.